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China Silver Group’s Integrated E-commerce Platform Achieves Record Daily Sales of RMB17.9 million on Singles’ Day


[For Immediate Release]


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China Silver Group’s Integrated E-commerce Platform

Achieves Record Daily Sales of RMB17.9 million on Singles’ Day

 

HONG KONG, 17 November 2015 - Leading Chinese silver brand China Silver Group Limited (“China Silver Group” or “The Group”; Stock Code: 815.HK) is pleased to announce that its proprietary online sales platform, www.CSmall.com, achieved record daily sales on the recent Singles’ Day (11 November 2015), the biggest online shopping day in the PRC, with unaudited sales of approximately RMB17.9 million (2014: approximately RMB 6.0 million). The Group recorded over 4,600 sales orders.

 

The Company’s registered members increased by approximately 8,000 that day, with page views (“PV”) and unique visitors (“UV”) up by 1.1 million and 0.6 million respectively. As of 30 September 2015, the Group’s proprietary online sales platform, www.CSmall.com had recorded 1.3 million registered members, with 10.8 million PV, 5.5 million UV and 4.7 million internet protocols (“IP”).

 

To date, the Group has grown the number of O2O shops to over 120 in 17 provinces and cities in the PRC. The Group is opening its first overseas O2O shop in Taipei in January 2016 under a new international brand called Silver Dynasty, which is positioned as a high-end silver brand catering to international customers, focusing on silver collectibles and lifestyle products.

 

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In terms of TV home shopping, the Group has expanded its TV shopping network to 14 channels in 2H 2015 (1H 2014: only CCTV), riding on the back of the successful cooperation with CCTV in 2014 which saw the highest daily sales record reaching RMB5 million. The Group’s main TV shopping partners include CCTV Home Shopping, and channels in Shanghai, Hunan, Beijing, Shenzhen, Zhejiang, Jiangxi, Guangxi and Shanxi. The Group is also exploring the launch of a TV shopping campaign targeted at the Taiwan market.

 

As announced in July 2015, the Group has entered into an agreement to acquire a 25% stake in Shanghai White Platinum & Silver Exchange (“SWPSE”) as the cornerstone of its strategy to develop the silver exchange business, and as part of its plan to become a leading vertically-integrated silver enterprise. The acquisition was completed upon the registration of the change in shareholding of the Shanghai White Platinum & Silver Exchange with the relevant government authority in the PRC.

 

The Group has in place a number of new initiatives to fuel its future development. Through the TV sales medium, the Group will be launching a new product by way of silver bar certificates in 1Q 2016, which allow customers to deposit their silver bars in the Group’s secure storage facilities and make a withdrawal any time. Customers are also allowed to lend their silver bars to China Silver for a fixed term and interest rate, as a form of investment. Silver bar certificates can be sold back to China Silver and SWPSE at the prevailing silver market price.

 

The Group has expanded its distribution channel to bank networks. The Group is currently working with the Bank of Ganzhou, one of the top ten banks in China, to distribute silver collectibles through their 77 branches across China. Moreover, the Group will promote www.CSmall.com and other products with Korean celebrities via various channels such as live stream video chat, which would allow fans send their idols gifts purchased from www.CSmall.com to show their affection. The Group is in discussion with several Korean entertainment companies at the moment.

 

Mr. Richard Sung, Chief Executive Officer of China Silver Group, said, “Looking ahead, we are very confident of capturing the ample opportunities arising from the consumer market where numerous changes are taking place.  With the Group’s positive developments in both its O2O business and traditional manufacturing business, we believe the Group is on the right track of becoming the leading vertically-integrated silver enterprise in China.”

 

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China Silver Group Limited

Founded in 2002, China Silver Group is a leading silver producer in China and one of the few Chinese companies capable of producing silver ingots with purity grade of 99.999%, currently the world's highest standard. The Group is one of the 17 Chinese members of London Bullion Market Association (LBMA) and has been ranked as one of the 20 most popular silver brands in China for ten consecutive years. The group has recently diversified into the downstream silver retailing business and launched an integrated online platform “www. CSmall.com”, aiming to become the leading vertically-integrated silver enterprise in China.


To learn more about the Group, please visit China Silver Group's website at: www.chinasilver.hk

 

For further enquiries, please contact:

Hill Knowlton Strategies

Ka Wai Li

Tel: (852) 2894 6252

Email: kawai.li@hkstrategies.com

 

Jobie Cheung

Tel: (852) 2894 6260

Email: jobie.cheung@hkstrategies.com

 


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