New Jewellery Retail Business
Online Sales Channels Offline Retail and Service Network
Manufacturing Business
Silver Exchange Business
Our Brands
Selected Self-Owned Brands Selected Third Party Brands Designer Brands


Elite Starry Skies, Glittering Fantasy

ASTRA is just as enigmatic as its country of origin, New Zealand, where jewellery making is prized to a unique degree. Its jewellery design combines colorful gemstones with precious metals, creating a spectacular impression of a star-lit sky. Astra jewellery connotes romance and profound nuances, and is especially favored by charming and fashionable women. In 2014, Astra entered the Chinese market in partnership with China Silver Group, bringing a glittering treasure to stylish and romantic female fashion-enthusiasts.