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China Silver Group’s “CSmall” Integrated E-commerce Platform Records B2C Sales of Approximately RMB6 million on Singles Day


HONG KONG, 12 November 2014 – Leading Chinese silver brand China Silver Group Limited (“China Silver Group” or “The Group”; Stock Code: 815.HK) is pleased to announce that "金銀貓 www.csmall.com”, the Group’s integrated e-commerce platform for gold, silver and jewellery products, recorded unaudited B2C sales of approximately RMB6 million on Singles Day (11 November 2014), setting a new record for B2C daily sales since the launch of 金銀貓 www.csmall.com. 
 
Leveraging the Group’s advantages in upstream silver ingot production, the Group has officially tapped the downstream silver retailing business this year and launched its “金銀貓 www.csmall.com” integrated e-commerce platform. The overall online business (B2B and B2C) recorded unaudited revenue of RMB62 million and unaudited segment profit of RMB28 million for the first half of 2014. Approximately 50 gold, silver and jewellery brands have established a presence at the “金銀貓 www.csmall.com” to date.
 
The Group introduced Mr. Luo Shandong and Mr. Zhu Xiaolin, both veteran investors in the mining industry, as strategic shareholders in October 2014, further strengthening the Group’s foundation in the establishment of a leading integrated e-commerce platform for silver, gold and jewellery products in the PRC.
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